Exposition LU


Château des ducs de Bretagne is hosting an exhibit called LU, un siècle d’innovation (1846-1957), from June 27, 2020 to January 3, 2021. The show is a tribute to the avant-garde brand Lefèvre-Utile (LU), long a glorious symbol of industry in the Nantes region.

Most of us have had the pleasure of savoring the brand’s flagship biscuits, Petit Beurre and Petit Écolier. The company’s founder, Louis Lefèvre-Utile, liked to say that there was no better way to whet the appetite than to appeal to the eye, but the smell of freshly baked biscuits emerging at certain times of day from the LU factory in the heart of Nantes also left a lasting impression. This is why the delightful scent of biscuits is present throughout the exhibit. Will visitors recognize it? How will it make them feel? The best way to find out is to go see the exhibit!

The scent was created by Cinquième Sens and is diffused using our technology.

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© David Gallard / LVAN

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