Here at Scentys, we like to talk about olfactory experience rather than olfactory marketing. Because what we are seeking to share first and foremost is really a sensory journey.
Whether a fragrance is being subtly diffused into a shop or used to totally immerse participants in a virtual reality simulation, the goal is the same: help people (re)discover the full power and benefits of the sense of smell. Emotions are felt when we experience surprise and pleasure. That is when bonds are forged.