Olfactive Stéréophonique, the Byredo fragrance diffuser co-developed with Scentys

This project was initiated in 2021 by Byredo. The company’s marketing department teamed up with the Ojas brand (artisanal acoustic products) on the design and turned to Scentys to develop and produce the diffuser and fragrance capsules.

Scentys notably used its expertise to propose a turnkey solution that could be adapted to the unique design of the product, while ensuring that the fragrance developed specifically for this occasion by Byredo would be recreated faithfully. With its very acoustic look, similar to an industrial speaker, and its ability to diffuse fragrances in a light and controlled way, the diffuser invites users on an olfactory journey easily accompanied by a music soundtrack to create a multisensory experience.