OLFACTORY MARKETING IN THE OFFICE

Olfactory marketing is being used more widely in offices as companies come to understand how a pleasant scent can positively impact the mood of workers and clients.

Discover how Scentys uses fragrance diffusers to improve productivity and wellbeing at work.

The era of flex offices and remote working is creating a new challenge for companies: how to make employees want to come back to the office to facilitate collaboration and the organization of productive meetings, and to ensure that colleagues and teams are working synergistically.

To be conducive to work, an office space must be well appointed and have all the necessary equipment, bright light, low noise levels, an agreeable temperature and ideally a subtle scent.

As regards the latter point, some employees tend to add personal touches to their own offices, for instance a nice, sweet-smelling plant or a scented candle. This is a subtle but clear sign that having a pleasant scent in their office makes them feel better. Diffusing a discreet, light fragrance that everyone enjoys is an easy way to make any workspace more comfortable.

Just as the smell of cold coffee or printer ink can create an austere image of a company, precious scents like cedar, lily and sandalwood can convey status and prestige and associate those characteristics with the brand in people’s olfactory memory.

Simple, fresh and light odors such as Vosges fir and cotton flower can create a workspace where people truly feel at home. Scents can also be used as “olfactotherapy” to help people manage certain emotions more easily. There are “active” fragrances that have beneficial effects on the ability to concentrate or relax.

Some companies rotate multiple fragrances throughout the year to reflect the changing seasons.

There are many benefits to creating a scented atmosphere in offices, including that it:

• Boosts the creativity, concentration and engagement of employees,
• Strengthens the identity of the workplace and employer brand through a signature scent,
• Offers a warmer welcome to visitors.

For nearly 20 years now, Scentys has been working with companies, agencies and co-working spaces to create and diffuse office fragrances that match their expectations and brand identity.